Bad Girls Gone Good:
Empowering Change with Every Purchase

In honor of Mental Health Awareness Month, we are proud to announce our partnership with BEAM Impact, a mission-driven company aimed at helping brands raise money for communities in need, including those facing housing insecurity, youth at risk, survivors of domestic violence, and women’s mental health advocacy and support.

Outcast is about more than hot outfits; it's always been tied to mental health, with Paris' journey at the forefront of the brand's ethos from day one. With this in mind, we’re focused on implementing donation practices to support our overall impact and serve our conscious customers in a way that’s meaningful to us.

 

The Story Behind the Brand

Founded in 2015, in a true rags-to-riches story, Paris Marchant and Lawrence Lees started Outcast with sheer grit, determination, and a shared dream, quickly turning their small venture into a globally recognized brand.

Paris, who faced a challenging battle with depression at a young age, found solace in building something of her own. Lawrence, navigating a similarly challenging path, knew the value of resilience. Together, armed with nothing but $2,000 and sheer determination, they embarked on a journey that would defy the odds.

Now, as we gear up to celebrate our 9th year, a far cry from selling bikinis out of a small apartment, Outcast is a story of resilience, hard work, and a refusal to be defined by its circumstances.

 

Empowering with Every Purchase

With every purchase made through our app and website, you’ll have the power to make a difference—at no extra cost. Whether it’s a new printed bikini, matching set for a night out, or the revenge dress that makes him wish he was never born, 1% of every order will benefit a cause of your choice.

At checkout, you’ll now be given the chance to choose one of three nonprofits, but it doesn't stop there. Each donation will contribute to tangible goals, allowing you to track the impact of your contribution in real-time.

 

What Nonprofits Can I Donate to?

We've chosen three nonprofits whose missions resonate deeply with Paris' mental health journey and, as a result, hold a special place in our hearts here at Outcast. With each donation, you’ll find tangible milestones and goals that, when achieved, will reset to ensure the largest impact.

 

We are proud to announce our partnership with the below nonprofits:

BLACK DOG INSTITUTE

The Black Dog Institute researches the early detection, prevention and treatment of common mental health disorders, and is the only institute in Australia investigating mental health across the lifespan.

HAWKESBURY AREA WOMENS & KIDS SERVICES COLLECTIVE

A community-based advocacy and crisis support service and resource centre, run by women, for women (and their children). They specialise in supporting women experiencing domestic violence, isolation, financial distress, parenting distress and other forms of emotional distress or trauma.

SEEKHER FOUNDATION

Seeks to bridge the gender gap of mental health through advocacy, research, and support for leaders who are helping women through critical transitions & vulnerable life moments along their womanhood journey.

Join the Movement

This Mental Health Awareness Month, join us in making every purchase count turning fashion into a force for good.